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Social Media Marketing: Why is it Important?


Today, businesses of all sizes and industries require a powerful social media presence. The platform provides easy access to targeted audiences, making it the most effective digital marketing tool. 

This form of marketing creates awareness, recognition, and interaction between customers and brands.

Why is Social Media Marketing Important in 2023?

There are many reasons to use social networking sites but most of these are directly or indirectly related to promotion and branding.

Social media marketing is part of a corporate marketing plan that contributes more to your marketing and sales than any other marketing medium. It is a platform to engage with your friends and family. Based on similar reasons that individuals use their social handles, here are some reasons to use them for your marketing campaign:

  • Tell your brand’s story
  • Connect with your audience
  • Analyze customers and competitors
  • Promote your brand, product, and services with ads

Social Media Marketing For Storytelling About Your Brand

Social media is a platform where your presence can help you build your brand. Your online interaction with your customers allows you to tell your brand story and build trust.

Regular content postings on such platforms give your brand more exposure and slowly introduce it to a broader audience.

Building A Connection With Your Audience

Regular engagement builds a strong connection between you and your customers. It helps them prioritize your product and service over other brands as they are more attached to you and are aware of your product and policies.

Connection with your audience helps you grow your business, improve product quality, and gain valuable feedback.

Social Media Marketing for Analyzing Customers and Competitors

You can learn your customer’s purchase behaviors, including the topics that interest them. It will help you improve your product and marketing strategies.

Promoting Your Brand, Product, and Services with Ads

All popular social platforms have paid marketing features. You can use your existing audience on the platform to target them with personalized ads or target similar audiences. 

Content Marketing As Part Of Social Media Marketing

Marketers use content marketing as a part of their marketing strategy to improve the brand customers’ trust and credibility. It involves using a variety of engaging content formats, such as blogs, articles, videos, infographics, posts, and more which engages and aware the audience regarding the brand’s products and services.

Final Words

In a nutshell, Social Media Marketing is crucial for leveraging the business platform and inducing growth. Social Media Marketing can be done by setting up an in-house team or by hiring an external marketing agency; however, big corporations have both in-house teams as well as work with external marketing agencies.

Some of the prominent Marketing Agencies in Nepal you can work with in Nepal are :
1. Infinity Digital Agency

2. Elance Digital Media

3. Ideajar

4. Wizonbiz Digital and Many more

To set up an in-house team, it is important to recruit marketers that are technically and academically qualified. In the world of Social Media, it is crucial to hire someone in the Social Media Marketing team who has a good grasp of marketing concepts along with a remarkable knowledge of how marketing works in the digital sphere. In Nepal, there is a strong need for technically and academically sound marketers; however, there is also a lack of academic courses dedicated to Digital Marketing.

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