Generative AI: Pioneering the Future!

Generative AI revolutionizes the creative process by allowing humans to supervise while machines generate. This shift relieves us from tedious, risky, and challenging tasks. Similarly, it also enables us to concentrate on the core aspects of our work: vision, ideas, and purpose. It represents a transformative change in the future of employment.

Importance of Generative AI

Generative AI, like photography and celluloid film, represents an incredible creative revolution. It reduces the necessity for creative skill in painting or singing, just as photography emancipated us from relying entirely on artists to depict the truth.

The influence of Generative AI goes beyond creativity. It gives rapid access to clear information and the automatic development of varied material. Material such as news stories, product descriptions, bespoke designs, music, visual effects, and more. 

It is redefining specialized professions. Additionally, it is also redefining our view of work. AI models increasingly aid with repetitive or computational activities in the manufacturing process.

How is Generative AI different from other AI?

In contrast to other forms of artificial intelligence, generative AI focuses on producing new material, whereas discriminative AI classifies existing data. 

Generative AI is used for picture production, video synthesis, language generation, and music composition. It is one of the subcategories of artificial intelligence. It encompasses various activities done by AI systems. 

Reactive machines for self-driving cars, limited memory AI for weather forecasting, theory of mind for virtual customer assistance, narrow AI for personalized product suggestions in e-commerce, supervised learning for object identification, unsupervised learning for fraud detection in banking, and reinforcement learning for teaching machines to play games are all examples of these tasks. 

Generative AI encompasses several of these areas and continues to grow, with its primary goal being the production of new material, whether writing, graphics, or product suggestions.

How does Generative AI work?

To recognize patterns and produce new results, generative AI employs techniques such as neural networks and deep learning algorithms. It learns the basic principles guiding the content by studying a vast dataset. 

It generates fresh data by sampling from a previously learned distribution. The model refines the output to fit the desired outcome through a process known as “inference,” making it more realistic and aligned with user preferences.

Generative AI Models

1. Natural Language Model

Natural Language Model is the most well-known model of Generative AI, with ChatGPT making headlines. The majority of the excitement around text-based Generative AI is centered on a model known as GPT-3. It’s a language model created by OpenAI, a research group dedicated to the development and promotion of friendly AI. 

Image of NLM

For example, while computers cannot “understand” language in the same way that humans can, natural language technologies are becoming more effective at identifying the context and meaning of phrases and words and converting them into suitable responses—and actions.

2. Generative Adversarial Networks (GANs)
Image of GAN

Generative Adversarial Networks (GANs) are a well-known form of Generative AI. GANs consist of a generator and a discriminator that work together to enhance the generator’s ability to generate realistic data.

Over time, the generator improves its capacity to synthesize lifelike data, resulting in the creation of new items, assets, faces, and even people.

GANs can be utilized for various applications, including generating natural features such as lightning, leaves, roots, eyes, and flowers, as well as seamlessly integrating humans with nature.

Furthermore, in the context of financial fraud detection, GAN models can generate synthetic fraudulent transactions to train fraud detection algorithms.

3. VAE and Anomaly Detection

Variational Autoencoders (VAE) are a major model used for anomaly identification. It entails training the model on a collection of normal data and then utilizing it to detect occurrences that deviate from the norm. 

Image of VAE and Anomaly Detection

VAE has applications in a variety of fields, including financial fraud detection, discovering defects in manufacturing processes, and detecting network breaches. For example, Google has used VAE to identify network attacks.

Future Prediction

Generative AI will continue to play a critical role in computer graphics, animation, and 3D modeling in the gaming, film, and marketing industries. 

It will also be employed in the next decade or so to improve virtual assistants’ and chatbots’ natural language understanding, allowing them to conduct complicated discussions. 

In the future, generative AI will help to create realistic simulations in sectors like architecture and engineering, create new materials and products in manufacturing and textile design, and aid in natural language production for news articles, novels, and movie screenplays.

Conclusion

In terms of utility and predictability, generative AI is similar to a camera, acting as a powerful instrument in the hands of people. Just like a camera performs reliably, generative AI follows the same pattern each time it is used. 

It enables people to use their skills to generate content, develop new solutions, and explore creative possibilities. Users may leverage the potential of generative AI to improve productivity, accelerate improvements, and stimulate discoveries by understanding and utilizing its consistent nature.

If you want to build your career in the AI and Data Science sector then Enroll now and secure your spot in Pre-foundation Course. Don’t miss out on this exceptional opportunity to kickstart your journey in AI! Our Pre-Foundation Course provides the essential knowledge, bridging the gap between +2 education and the world of AI and Data Science. As a testament to their dedication, we provide digital certificates to all participants upon completion.

Besides the free pre-foundation course, we provide a four-year degree in BSc(Hons) Computer Science and Artificial Intelligence in Academic Partnership with Birmingham City University, UK. Students can also apply for up to 100% scholarships based on their IELTS Score.

Threads Vs Twitter: Communication Clash!

Threads is a social networking software developed by Meta, which created Instagram and Facebook. Threads allow you to see a feed of everything that’s going on with your friends or persons you’re interested in.

You may also upload messages, text, images, and videos. You might also respond to or like messages.

Threads Vs Twitter

Twitter has increased the number of advertisements that appear after one out of every five postings. An individual has a large number of bot accounts and improper accounts that need to be detected. 

Twitter charges for verification, risking fake paid Elon Musk accounts. Limited daily tweets can be viewed unless users pay to increase the limit.

Threads aims to counter negative sentiment toward Twitter meta, explicitly stating no monetization until the app hits a billion users.

How do Threads work?

They’ve adjusted it so that everyone must have an Instagram account before they’re able to sign up, which has significantly reduced the degree of Bot activity. 

Because it’s linked to your Instagram account, you won’t have to pay for verification, and it will automatically transfer from your Instagram to your Threads account. 

Threads’ unexpected buzz makes it seem like everyone is already there, a challenge for new platforms.

When one of your Instagram followers signs up for Threads, they automatically follow you, giving the user a huge boost in enthusiasm. As a result, threads seem like this New Haven is like a fresh start on Twitter. 

Because of his superb timing and some big-brain marketing, Mark Zuckerberg has become the new People’s Choice hero. They’ve also figured out how to develop an enormous fear of missing out among those on the outside.

Registering quickly for a Threads account earns you a rating, akin to a race assessment.

What makes Twitter differ from Threads? Threads vs Twitter

Twitter’s unique focus on news fosters real-time discussions, allowing users to engage and learn about global events and perspectives.

The app Threads faces a data issue, as it currently does not comply with the strict data laws of the European Union.

Automatic Status Sharing

The software also introduces the notion of automated status sharing, which allows users to automatically share their activities and locations. Threads intelligently recognize and share information about a user’s current status, such as location, movement, or even the music they are listening to, using powerful AI algorithms

While these capabilities may raise privacy concerns for some users, the app assures that users control information sharing, emphasizing transparency and consent.

Conclusion

Threads intended to debut in a minimal, stable state for V1, resembling Twitter with deliberate Instagram design aspects.

Moreover, it is appropriately called since users have begun to refer to Threads as strings of messages, and it’s straightforward, with your newsfeed consisting of individuals you follow and those you don’t.

It nails the basics—visually appealing, runs smoothly, almost bug-free—making it a less overwhelming alternative to Twitter.

If you are an AI enthusiast and want to learn more about AI then, here at Sunway College, we offer a year’s undergraduate degree in Computer Science and Artificial Intelligence.

To apply for the program, click the link below:
Apply Now

If you want to try free sessions on Artificial Intelligence and Data Science, then we have a Pre-Foundation Course scheduled every week, Register here!

Also, follow Sunway College on Threads Today!

Beyond the Classroom: Unleashing AI and Data Science

Are you unsure about what to do after completing +2?

Don’t worry Sunway College Kathmandu has been providing a pre-foundation course consisting of four days where you will be introduced to the fascinating world of AI/ Data Science. Therefore, participating in this pre-foundation course will help to equip you with the necessary skills and information to help you determine your career path.

In this 4 day Pre-foundation Course, you will be able to learn about career scope in  IT, Introduction to Machine Learning (ML) and Artificial Intelligence (AI), the role of Mathematics in ML, Data Analytics Tools and Visualization, Personal Branding, Video Editing, Graphic Design and so on.

Benefits of choosing our Pre-foundation Course

  • Get a chance to build a Network with AI enthusiasts
  • Get to know about the basic concept of AI & Data Science
  • Get an opportunity to develop basic IT skills 
  • Get a participation certificate in Machine Learning, Data Science, and AI

Why IT as a Career?

Discover the world of IT careers on our first day of boot camp. This friendly and informative session will give you insights into different fields and scopes within IT. 
Uncover the incredible scope and various fields within IT, helping you make an informed decision about your future path. Perfect for beginners like you!

What are Machine Learning, the Importance of Mathematics in ML, and the scope of data science?

Day 2 of our boot camp is all about ML! Discover the basics of ML and its connection to math topics like matrices and statistics from your +2 or 10th grade. Moreover, uncover the fundamental role of mathematics in ML and explore why ML is essential and how it predicts the future.

Regarding skills, proficiency in mathematics and programming is essential for performing job tasks. Mathematics serves as the foundation of Data Science and Machine Learning, while programming can be learned as needed.

What are Data Analytical Tools and Data Visualization?

Day 3 of our foundation course focuses on explaining the significance of data visualization. It explores why charts are preferred over text and provides an opportunity for students to gain hands-on experience with Python code for visualization.

Why Personal Development, Video Editing, and Graphic Design?

We believe that all students who have completed their +2 examinations should learn how to establish their brand. This skill is highly valued in both daily life and the corporate world. 

Image of Nisha Gautam(Head of Admission) delivering the session on Personal Development

Additionally, building a strong profile requires proficiency in video editing and graphic design. These skills are essential for effectively presenting oneself in any setting. If you want to build your career in the IT sector then Enroll now and secure your spot in Pre-foundation Course.

Conclusion

Don’t miss out on this exceptional opportunity to kickstart your journey in IT! Our Pre-Foundation Course provides the essential knowledge, bridging the gap between +2 education and the world of IT and AI. As a testament to their dedication, we provide digital certificates to all participants upon completion.

Besides the free pre-foundation course, we provide a four-year degree in BSc(Hons) Computer Science and Artificial Intelligence in Academic Partnership with Birmingham City University, UK. Students can also apply for up to 100% scholarships based on their IELTS Score.

IELTS scholarships for +2 graduates: an amazing offer by Sunway

The headline seems too good to be true, isn’t it? No, it’s not clickbait. It is indeed true that you have this opportunity for up to 100% IELTS scholarships to study BSc (Hons) Computer Science and Artificial Intelligence based on your IELTS score.

If you have successfully completed your 12th grade exam along with the IELTS (International English Language Proficiency Test), then you are a prospective student to receive up to 100% IELTS scholarship based on your score. So, without wasting any seconds, apply now and grab this opportunity. The score part is described in detail below, so keep reading.

Also, I will be referring to the IELTS score-based scholarships simply as “IELTS scholarships.” So, don’t get confused; it is an IELTS score-based scholarship.

If your to-be career profile says, I want to: 

  • study in my home country.
  • study in my home country with a foreign degree.
  • study a bachelor’s degree in computer science and artificial intelligence.
  • study a bachelor’s degree in computer science and artificial intelligence with a professional paid placement.
  • study computer science and artificial intelligence in Nepal with foreign degree and a 9-month paid placement.
  • Have IELTS scholarships .. ahem… what?

Congratulations! We are a match.

But how does it match? IELTS scholarships and Artificial Intelligence. Am I missing something here?

Please allow me to put your misunderstanding to rest.

First, you must understand the relationship between our computer science and artificial intelligence course and the English Proficiency Test.

Our purpose

The purpose of giving the IELTS scholarships is to assist and motivate individuals who have shown they are proficient in the English language and who wish to pursue further education. By taking this action, the college wants to encourage you to finish your degrees domestically rather than abroad.

The scholarship amount will be based on the student’s IELTS scores, as follows:

IELTS scoresIELTS scholarships on college semester fees
6, with each band score of 5.530% scholarship
6.5, with each band score of 640% scholarship 
7, with each band score of 6.550% scholarship
7.5, with each band score of 760% scholarship
8, with each band score of 7.570% scholarship
8.5, with each band score of 880% scholarship
9, with each band score of 8.5100% scholarship
IELTS scholarships on the basis of IELTS score

I am guessing you are wondering about the fee structure too.

What’s more, you must have taken and passed the IELTS test within the last two years, so you must present documentation of your results in order to be eligible for the scholarship. The scholarship will be awarded to a small number of students and will be based on both academic excellence and financial need.

Why English proficiency test?

Because this is a UK degree and the criteria are established by Birmingham City University (BCU).

I want to be clear about why you should care about having strong academic English before I continue. I’m assuming you’ve already completed an English proficiency test, so you already have a basic understanding of its significance.

Firstly, Academic English is the language used in academic contexts including colleges, research facilities, and business conventions. It is a formal and specialized form of communication that is important for the academic and professional settings.

Secondly,

The importance of Academic English

✅ Academic success depends on effective communication, and Academic English allows you as an academics to explain your ideas and discoveries in a precise and straightforward manner.

✅ The preferred language in academic and professional situations is Academic English. It is a formal method of communication that exudes that you are competent and serious about your job.

✅ A key component of career advancement in many academic domains is the publication of researches. You as a researcher must be able to convey your findings in academic English because this is the language used in the majority of academic journals and publications.

✅ English is the most widely utilized language for academic communication on a global scale. You can interact productively with colleagues from other nations and cultures by utilizing academic English.

In summary, academic English is essential for success in academic and professional settings. It allows you to communicate clearly and precisely, convey professionalism, publish your research, and communicate globally with colleagues from different countries and cultures.

IELTS scholarships: A blessing in disguise

Furthermore, this offer could be a blessing in disguise for those of you who have gone through visa rejection and are in a dilemma of ‘what’s next for me?’

This is clearly your chance to shine again by studying computer science and artificial intelligence at a 501-600 world-ranking university in Kathmandu, with this incredible scholarship. 

You must demonstrate your English proficiency with the BCU recognized English tests: IELTS/ TOEFL/ PTE; 6.0 Score with each band of 5.5.

So, there you go. If you have passed your IELTS/TOEFL/PTE exam then you don’t need to give any proficiency test to enroll in artificial intelligence.

And the icing on the cake for IELTS-passed students is that now you have the added benefit of grabbing scholarships to study in your home country as well.

In addition, let me give you a little brief on what it is so that you can also savor the benefit of the IELTS score based scholarships.

What is IELTS?

The International English Language Testing System (IELTS) is one of the most popular English proficiency testing systems if you are applying to a country whose native language is English. IELTS and similar proficiency systems are essential if you are going abroad to work, study, or migrate.

The purpose of IELTS classes is all about assessing your ability to listen, read, write, and speak English. Also, you will be graded on a scale of 1-9.

How long is IELTS class in Nepal?

Depending on the institute and their rules, it can differ, but the ideal duration is 6–7 weeks. Some have accelerated classes too, which are completed faster. IELTS classes are typically 1 to 2 hours long every day of the week along with a mock test once a week. 

What is the cost of an IELTS course in Nepal?

Again, this depends on the kind of institutes you are thinking of enrolling in. The price can go as high as Rs. 10,000 and some even provide on Rs.6000 including books and materials that you will need during your learning.

Also, it is up to you to choose the best institution for you. Most significantly, the teacher needs to be extremely competent and able to instruct even the weakest pupil.

To wrap things up on the IELTS scholarships,

Being a high school graduate is one of the most difficult things in the world. Now, everyone’s prying eyes are on you. Your career, your goals, your subject, and your passion are all in question. You’re probably wondering, “Home country or foreign country?” We say, “Why not both?”

Not everyone can ever be sure what they want to do in the future. So, if you appear to be interested in computer science and artificial intelligence, we are confident in our IELTS scholarships for you.

Finally, this is a once-in-a lifetime opportunity, and scholarships are something almost all of us need. Therefore, apply for the IELTS scholarships and seize the day!

Social Media Marketing: Why is it Important?

Today, businesses of all sizes and industries require a powerful social media presence. The platform provides easy access to targeted audiences, making it the most effective digital marketing tool. 

This form of marketing creates awareness, recognition, and interaction between customers and brands.

Why is Social Media Marketing Important in 2023?

There are many reasons to use social networking sites but most of these are directly or indirectly related to promotion and branding.

Social media marketing is part of a corporate marketing plan that contributes more to your marketing and sales than any other marketing medium. It is a platform to engage with your friends and family. Based on similar reasons that individuals use their social handles, here are some reasons to use them for your marketing campaign:

  • Tell your brand’s story
  • Connect with your audience
  • Analyze customers and competitors
  • Promote your brand, product, and services with ads

Social Media Marketing For Storytelling About Your Brand

Social media is a platform where your presence can help you build your brand. Your online interaction with your customers allows you to tell your brand story and build trust.

Regular content postings on such platforms give your brand more exposure and slowly introduce it to a broader audience.

Building A Connection With Your Audience

Regular engagement builds a strong connection between you and your customers. It helps them prioritize your product and service over other brands as they are more attached to you and are aware of your product and policies.

Connection with your audience helps you grow your business, improve product quality, and gain valuable feedback.

Social Media Marketing for Analyzing Customers and Competitors

You can learn your customer’s purchase behaviors, including the topics that interest them. It will help you improve your product and marketing strategies.

Promoting Your Brand, Product, and Services with Ads

All popular social platforms have paid marketing features. You can use your existing audience on the platform to target them with personalized ads or target similar audiences. 

Content Marketing As Part Of Social Media Marketing

Marketers use content marketing as a part of their marketing strategy to improve the brand customers’ trust and credibility. It involves using a variety of engaging content formats, such as blogs, articles, videos, infographics, posts, and more which engages and aware the audience regarding the brand’s products and services.

Final Words

In a nutshell, Social Media Marketing is crucial for leveraging the business platform and inducing growth. Social Media Marketing can be done by setting up an in-house team or by hiring an external marketing agency; however, big corporations have both in-house teams as well as work with external marketing agencies.

Some of the prominent Marketing Agencies in Nepal you can work with in Nepal are :
1. Infinity Digital Agency

2. Elance Digital Media

3. Ideajar

4. Wizonbiz Digital and Many more

To set up an in-house team, it is important to recruit marketers that are technically and academically qualified. In the world of Social Media, it is crucial to hire someone in the Social Media Marketing team who has a good grasp of marketing concepts along with a remarkable knowledge of how marketing works in the digital sphere. In Nepal, there is a strong need for technically and academically sound marketers; however, there is also a lack of academic courses dedicated to Digital Marketing.

All you need to know about BSc (Hons) Computer Science and Artificial Intelligence Scope | Placements | Career

BSc (Hons) Computer Science and Artificial Intelligence Overview

Sunway College Kathmandu in academic partnership with Birmingham City University (BCU), offers BSc (Hons) Computer Science and Artificial Intelligence. 

Let us have complete information about our computer science and artificial intelligence course, its syllabus, scope, career, salary, and placement. 

What is BSc (Hons) Computer Science and Artificial Intelligence?

Artificial Intelligence is the simulation of human intelligence processes by machines, especially computer systems.

Artificial Intelligence is a complicated field of study, but you can become an expert in one of its subfields with the right amount of learning, guidance, and training.

Why BSc (Hons) Computer Science and Artificial Intelligence?  

The Bsc(Hons) Computer Science and Artificial Intelligence degree provides you with a broad understanding of Machine Learning, AI, and Neural Networks. The program also prepares you with concepts like computer programming, database, data analysis, visualization, data structure and algorithms, and cyber security. This makes you a skilled and competitive candidate for a data science job. This course gives you hands-on experience in the artificial intelligence and data science field before you graduate. 

To ensure you get real experience of the workspace we have incorporated industry internship in our program. We work closely with industrial partners to safeguard your internship program. 

The right time to pursue an Artificial Intelligence career 

The recent advances in digitization have made Artificial Intelligence a very promising field. Why? Because we have access to the right resources and tools for extracting information from the data using various AI algorithms.

BSc (Hons) Computer Science and Artificial Intelligence – Eligibility Criteria and Entrance Exams 

To be an AI expert requires a great logical understanding and AI/ML concepts. You need to learn computer programming and understand machine learning, and some major artificial intelligence tools and techniques. 

Our eligibility criteria to join a data science course is pretty straightforward. You’ll need at least a GPA of 3.0 in your +2 or equivalent degree to qualify for this course.

We will take a brief entrance exam that helps us understand your interest and your understanding of computer programming and data science.

BSc (Hons) Computer Science and Artificial Intelligence Syllabus and Subject  

Our BSc (Hons) Computer Science and Artificial Intelligence program provides you with a complete understanding of every Artificial Intelligence concept. 

A solid academic foundation in Machine learning and AI tools is combined with in-depth digital expertise in real-world projects? 

And an incorporated internship in our program with our MoU partners so you can adapt and experience working in the full-fledged AI expert team. Our 9 months of professional placement will for sure help you become industry ready before you graduate. 

Still not sure if you will make it into the Artificial Intelligence Program?

Well, we can help you decide for yourself. 

How do I know I am made for BSc (Hons) Computer Science and Artificial Intelligence? 

You may find yourself confused by a range of possible career options, but we have compiled a list of tips that can help you identify if you’re suited to the field of artificial Intelligence.

You love Mathematics and Analytics 

A better mathematician is better at creating and optimizing logic. You definitely also like to analyze insights, work with probabilities, and perform other similar logical tasks.

You already know how to code or you’re learning 

If you already understand object-oriented programming and database concepts, or learn them. You are already preparing for a good data career ahead. 

You think easy solutions to complicated problems 

A better data scientist is one who can solve complicated problems with algorithms and data science. If you can think of a solution to tough problems, data science is for you. 

You are thrilled with AI and Machine Learning 

Most importantly, if you want to talk about AI and machine learning every time and everywhere, you are made for data science. 

Skill Sets Required for Pursuing Artificial Intelligence Career 

Interested in pursuing a career in artificial intelligence? We’ve compiled a list of the skills that matter most.

Programming Skill 

Programming/coding is a primary skill to work in data science. You are required to learn one of the programming languages such as Python or R to get valued at a data science job interview. 

Data Warehousing and ETL tools. 

As a data engineer, you’ll deal with a massive amount of data. You’ll need to use a data warehousing service to store and analyze such data. 

ETL (Extract Transform Load) tools help you to extract data from multiple sources to store it in your data warehouse. So, Data Warehouse and ETL tools are important to learn. 

Database Systems 

This again comes to data. You must understand multiple database systems. You’ll need to run different database queries to extract or filter out data from a big pool of collected data. Understanding SQL and NoSQL-based databases is a must to work in a data science field. 

Data Analytics 

You must know how to analyze data to extract information from it. As a data scientist, you must know how to use industry data analytics tools. 

Understanding of Machine Learning 

As a data scientist, you use machine learning to build data models and analyze the data statistically. Even if you work as a data engineer, a brief understanding of how machine learning works can help you work efficiently with the team. 

Critical thinking for a Solution 

Data science is followed to get a solution to the problem through analyzing the data. You should develop a habit of thinking of a solution. You should know how to choose different dimensions of data points that can solve the problem most efficiently. 

Multiple Operating System 

As a data engineer, you’ll work with multiple sources of data, software, IoT devices, and cloud servers. Therefore, it’s good to have experience using operating systems like Linux, Windows, and Mac OS.

Data Engineering Educational Backgrounds 

A data engineering academic background is preferred but not a compulsion to work in a data science field. You can also work on various open-source personal projects to prove your skills if you don’t want to follow the academic route to work in the data science field. 

BSc (Hons) Computer Science and Artificial Intelligence: Scope and Top Recruiters  

Similar to a digital marketing career, there is an immense scope of data science and artificial intelligence. There is the freedom to work in any industry, anytime and anywhere as a data scientist.

Every commercial company requires decision-making. Every large corporation, nonprofit, bank, eCommerce, shopping mall, school, or college regularly conducts meetings and planning. The company’s growth is very dependent on the decisions. You as a data scientist help suggest a decision based on facts. You’ll approach a solution supported by data and machine learning outcomes, that will give the optimum result. 

As a data scientist, you can work in any data company, or in a data team in any company. At present, while writing this blog, there are over 100 open vacancies for the data team. And trust us again, every great tech company is looking to hire a quality data expert. 

Data Science: Job Profiles and Salary  

The salary of a Data Scientist varies from location to location and experience wise. However, there is no limit if one has the potential to deliver. Data Scientist(s) in Nepal are likely to observe a salary increase of approximately 8% every 29 months. 

Top Artificial Intelligence and Data Science Recruiters in Nepal  

Artificial Intelligence and Data Science is an emerging IT sector in Nepal, as it is one of the priorities for every innovative tech company. Some of the tech companies as well as corporate houses that recruit data science professionals are : 

Data Science and Artificial Intelligence Scope Abroad  

AI / Data science are one of the highest-paid fields in abroad countries. A good data scientist can earn over $300k yearly, which is considered a top income in a corporate job. The demand is rising and similar companies are expanding worldwide to create a big scope and crisis for data scientists. For the interested ones, there is no reason not to pursue a data science career. 

Final Words 

This course is designed to equip students with the ability to understand and apply data science in the real field to bring the required marketing objective. As a result, this dynamic course helps you learn all the skills that are essential in an artificial intelligence and data science career, as a data scientist, data engineer, AI engineer, ML engineer and similar. 

How does the “For You” algorithm work in TikTok? 

Have you ever wondered how the TikTok algorithm work? Let us review and understand.

TikTok is addictive. It is so addictive that 9 out of 10 users on TikTok use it daily for hours. 

How do we spend hours on TikTok, even if it’s a short-content platform?  

Let’s understand how the TikTok “For You” algorithm works. We will also cover how the basic recommendation algorithm works.
 

Working of TikTok “For You” Page Recommendation Algorithm

Before going in depth on how the TikTok algorithm works, let us understand the metadata. Metadata is the data that provides information about the data. This data helps identify and categorize the content for various backend purposes.

Metadata of TikTok Videos 

Hashtags 

Hashtags are a few phrases attached to the end of the captions so they can help the algorithm understand the content type. The video uploader usually chooses this. Hashtags are better for a new content creator because they help TikTok identify the type of content they’re uploading. 

Music 

TikToks are frequently associated with music. TikTok made a significant move by using copyrighted music as a streaming platform, allowing creators to attach sounds without fear of copyright infringement. The music we choose for a TikTok video categorizes it as well, making it one of the more important pieces of metadata. 

Content-Duration 

TikTok is slowly increasing its video content duration limit. The platform started with a 15-second video uploaded over 10 minutes today. The length of the video also categorizes it, making it metadata for a TikTok video. 

Creator 

The creator uploading the content is by far the most critical metadata to categorize TikTok videos. 

Similarly, other metadata such as uploaded time, location, date, and video quality are a few other examples of metadata for a TikTok video. 

Consumer Ratings on TikTok 

When a video is released, TikTok usually sends it to all of its active users at once, who are usually chosen based on the metadata of the video that they are watching. 

Implicit Ratings 

Implicit ratings are ratings that occur as a result of behavior and cannot be faked by the user. For example, ordering a product from an online store. 

A few implicit ratings for TikTok videos are:

View Time: 

During the initial video shoot, TikTok closely monitors the average watch duration of the video. There is a trend of looping a TikTok video so that the end can be unnoticed; the clever creator does it so that the watch duration exceeds the actual content duration, signaling the TikTok algorithm. 

Video Skips: 

A video viewer usually skips a video when they don’t like it. This can be an important signal for TikTok to stop recommending the video that has been skipped and instead recommend some other content category. 

Profile Visit 

When consumers like the video, they usually visit the creator’s profile. This can count as an implicit rating as the user is indicating that they like the creator and want to consume similar content.

Explicit Ratings 

Explicit ratings are the ratings that the user explicitly creates, which means there’s some effort in creating explicit ratings. For example, liking a TikTok video

A few explicit ratings for TikTok videos are: 

Likes: 

The user usually double-taps when they like the content, this helps to increase the likes count for a video and helps the algorithm. 

Comments: 

A comment on a video can act as a powerful explicit rating if there is more time and effort required to do so. 

Shares: 

Shares are also one of the most powerful explicit ratings as it is one of the rarest ratings, and parallelly, it also creates more exposure for the content.  

How TikTok algorithm work in recommended videos?

As we have understood all the following terms, now we can understand how TikTok algorithm work to recommended videos. 

Step 1: The user uploads the video, and TikTok takes a few minutes to understand the content based on metadata. 

Step 2: TikTok distributes the video to a few active users in order to collect preliminary consumption data. 

Step 3: TikTok typically suggests the video to users who are watching other similarly category videos based on implicit and explicit ratings for the video.

Step 4: Unless and until the consumption results begin to decline, TikTok will continue to recommend videos to users. 

In conclusion, TikTok is a video-editing app that sends videos to a few active users to collect initial consumption results. Based on implicit and explicit ratings for the video, TikTok usually recommends the content to users who are consuming similar videos. Unless and until the consumption results begin to decline, TikTok will continue to recommend videos to users. 

A message from the Sunway

Social media and its uses have spread like wildfire lately. People are out and about promoting themselves, their products and services, and their way of life, whether for business or personal reasons. This is what is seen as the new normal for many. The study of social media and its utilization is important for making the most of this powerful medium. A bachelor’s degree in the field of artificial intelligence would be too good to be true. And, indeed, it is true. If you want to see yourself as an expert digital marketer, then enrolling in the classes is an important step.

Sunway has been one of the first colleges in Nepal to provide a bachelor’s degree in the field of artificial intelligence. If contents like “how the TikTok algorithm works” catch your attention, then I bet terms like “data science” and “artificial intelligence” would certainly do too. More on this later. So, keep an eye on the blog.